Terms and Conditions

Overview

These General Terms and Conditions were accepted on 01.03.2024.

These general terms and conditions (“T&C”) govern the relationship between MeUp Ltd., accompany registered according to the laws of the Republic of Bulgaria, UIC 207531549 and registered address at Bulgaria, 4600 Velingrad, 4 Slivnitsa Str., hereinafter referred to as “MeUp”, “we”, “us”, “the Company” on the one hand, and the Users (of Internet pages and services located on the website https://meup.com/, hereinafter referred to as “Advertisers” or “you” as the case might be.

Please read the published General Terms and Conditions (“T&C” in their entirety before using the information and commercial services offered on the Site (the Services for short).

I. DEFINITIONS

I.1. Advertiser – a User who has placed a product order (or intends to do so) on the Platform. The Advertiser can be either a legal entity, duly represented by its legal representative and with a valid VAT registration or a physical person who is above 18 (eighteen) years old and with full legal capacity.

I.2. Content – an advertisement, article or other work of copyright created on the Advertiser’s Order by the Company or its subcontractors.

I.3. Credits – 1 Credit equals 1 USD. Once converted to credits, the deposits cannot be further exchanged for fiat or withdrawn.

I.4. Fiat currency – government-issued currency that is not backed by a physical commodity, for example – the US dollar, euro, etc.

I.5. Guest post – a piece of content written by a blogger, Advertiser, etc. for someone else’s Media. The guest post may be permanent or temporary for a certain period, depending on the specific listing.

I.6. Homepage link – a link, appearing only on the homepage of a website. The homepage link can be ordered both as a permanent or temporary piece of content.

I.7. Inner page link – a link, appearing on some of the other pages, different from the homepage, of a website. The inner page link can be ordered both as a permanent or temporary piece of content.

I.8. Listing – a unilateral declaration of will of the Publisher placed on the Platform concerning the Product that the Publisher offers and the Company sells to Advertisers

I.9. Media – typically refers to digital assets such as websites, blogs, online publications, or social media platforms.

I.10. Order – a confirmation initiated by an Advertiser upon accepting a Company’s Listing by the functionalities of the Platform or through other channels of communication provided by the Company.

I.11. Price of the product – the product price listed on the Platform

I.12. Privacy Policy – a document linked to the provided T&C, describing the principles of personal data processing on the Platform.

I.13. Product – a service that may be provided by the Company to the Advertiser.

I.14. Publisher – owner of advertising space that has given the Company the rights to sell space on his/her website or other media he has access to and make it available as listings for the Advertisers using the functionalities of the Platform.

I.15. Sitewide link – a link, appearing on each page of a website. The sitewide link can be ordered both as a permanent or temporary piece of content

I.16. The Platform/ the Site – https://meup.com/ and all its available pages and content as well as the respective and related subdomains as defined and managed by the Company. It represents a marketplace in which The Company can sell on its behalf its own advertising space or provided by third parties (Publishers). Advertisers can chose and buy advertising space as Listings under the conditions of these Terms.

I.17. User – a person who has successfully completed the process of creating an account on the Platform and has accepted the Terms and Conditions either for Advertisers or for Publishers.

I.18. Working days – within the meaning of the T&Cs shall be understood as any day other than Saturday, Sunday, and any other public holiday in Bulgaria. Where the T&Cs refer to “days” it shall be understood to mean calendar days.

I.19. Parties – means both the Company and the Advertisers. Single Party means the Company or the Advertisers.

II. ACCEPTANCE OF THE TERMS AND CONDITIONS

II.1. These T&Cs contain information about the services provided by MeUp, regulating the relationship between the Company and the Advertisers.

II.2. Confirmation of the General Terms and Conditions is a necessary and mandatory condition for concluding the contract between the Advertisers and the Platform.

II.3. By accepting the General Terms and Conditions, you agree to have your personal data processed based on the contract concluded between you and us.

II.4. You should periodically review the most up-to-date version of these T&Cs, located at https://take.meup.com/terms, although MeUp may attempt to notify you when major changes occur. MeUp reserves the right, in its sole discretion, to modify or revise these T&Cs and policies at any time, and you agree to be bound by such modifications or revisions. Nothing in these T&Cs shall be deemed to confer any third-party rights or benefits.

II.5. MeUp may introduce accessory services and extensions to the Platform, including services or extensions made available for a fee. Changes to the Platform, consisting of the addition, deletion or change of functionality, do not require an amendment to the Terms and Conditions.

II.6. The services available on the Platform are provided on an “as is” basis meaning that the Advertisers can’t require the addition of new features, development of the Platform, etc.

II.7. When using the Platform, cookies are installed on the Advertiser‘s computer system. The terms for the use of cookies are set out in the PRIVACY POLICY and available here https://take.meup.com/privacy-policy.

II.8. The conclusion of the agreement for the service mentioned is made with the explicit consent of the Advertiser by using the functionalities on the Platform or in another explicit form, provided by the Company, including with mail or phone call.

II.9. The user account and thus the contract for the use of the Platform is concluded for an indefinite period, until the closure of the user’s account.

III. SERVICES PROVIDED BY THE COMPANY

III.1. On the Platform, the Advertisers and the Company can conclude agreements for the provision of space on the Media(s) that are offered by the Publishers to publish various content ordered by the Advertisers.

III.2. The Company provides also services that guarantee web access to the Platform and the use of its functionalities, i.e:

• User accounts and profiles;
• maintaining communication channels of the Users;
• presenting and publishing Listings on the Platform;
• the ability to add articles;
• if the Advertiser provides the content, the functionality allowing the creation or providing the respective content;
• browsing Listings;
• placing Orders;
• administration and management of the system for placing Orders, including access to Order history;
• access to payment history;
• Supervising order execution and User cooperation;
• management of complaint system, terminations, and withdrawals from User Agreements;
• provision of exterior billing systems;
• Additional users management
• newsletter access.

III.3. The list of services is intended to be open-ended, and the Company reserves the right to introduce changes and require payments for particular services. Changes in payment for services shall not affect any previously concluded agreements.

III.4. Proper use of the services provided on the Platform is possible with a computer connected to the internet with an operating system and a web browser. Some Services such as notifications or certain tools may require access to an email account.

IV. RIGHTS AND OBLIGATIONS OF THE PARTIES

IV.1. The Company publishes on the Platform a list of Publisher’s Media. For each Media, the Company provides information about its web address, subject matter, description, and other data important to Advertisers.

IV.2. The Company have full rights to execute the Listings on the Media. If these rights include the rights of third parties, the Company guarantee that is authorized and has obtained the relevant permissions to sell the Media spaces.

IV.3. The Company is obliged to ensure the proper quality of the Media, in particular with regard to the technical aspects of its operation, appearance, and content. The basic quality requirements in this regard are defined by the Platform.

IV.4. At the request of the Advertiser, the Company may request the Publisher to remove content that was published before the initially agreed in the Order period. In the event of such a request, the Company, exercising due professional diligence, is obliged to take the necessary measures to ensure that the Publisher removes the content from the respective media, within 10 working days of receiving the Advertiser’s request, the indicated deadline being instructional and exceeding it shall not result in the Company’s liability.

IV.5. The Company declares that:

• is authorized to make the space on the Media available for the publication of articles and activities described in his/her listings, and that the information he/she provides on the Media is reliable, up-to-date and true;
• the provision of space on the Media(s) and the publication of content on it/them do not infringe any third-party rights;
• has all the necessary permissions and consents for publishing on the Media(s) surface, in particular with regard to the processing of personal data and the installation and use of cookies;

IV.6. The Company may reject an order for publication if the content, subject matter or other features of an article submitted for publication raise doubts about its compliance with the law or applicable standards. By the fact that the publisher is publishing the article, the publisher acknowledges that he has read the content of the article and assumes the risk of its publication.

IV.7. The Advertiser is forbidden to communicate with Publishers without using the functionalities of the Platform or other channels provided by the Company. For any issues arising regarding the specific Order or Listing, the communication shall also be done through the Platform or other channels provided by the Company. If a violation of these rules is encountered by the Company, it has the right to terminate the account of the Advertiser and withhold its available balances as a penalty.

IV.8. The Advertiser using the Platform is obliged to:

• use the Platform in a manner that does not interfere with its functionality;
• to use the Platform in a manner that is not disruptive to other Users and the Company, and to refrain from any action that may cause harm to other Users of the Platform or the Company;
• not to provide or transmit on the Platform any unlawful content;
• not to send or post unsolicited commercial information on the Platform;
• to comply with the prohibition of web data extraction (web scraping) and the running of any scripts, bots or similar tools within the Platform, the Platform’s website and all its sub-sites.
• Refrain from actions such as: posting unnatural links, stirring up unnatural comments under published articles, directing unnatural traffic to published articles, irrespective of the aim the Advertiser wishes to achieve through such actions.
• not to take any action to settle accounts with other Users bypassing the Platform, nor to establish any direct contact with other Users in the purchase of services identical to those offered on the Platform, nor to conclude any agreement within the service scope outside the Platform.

IV.9. The Users declare that with regard to the materials provided as part of or for the purposes of the available Services using the functionality of the Platform:

• will hold, to the extent necessary, the copyright and related rights or licenses in these materials;
• the use of such material for the purpose of performing the contract does not infringe on the personal or proprietary copyrights of third parties;
• will have all the necessary permissions to disseminate the image of the persons indicated in these materials;
• the use of such material will not infringe the industrial property rights of a third party and, in particular, will not infringe any trademark protection rights or reputable trademarks, will not constitute an act of unfair competition, a case of prohibited advertising, or any other infringement of the brand, reputation or interests of another entrepreneur, and will not constitute a violation of the law, good morals, principles of social coexistence or the legitimate interests of third parties.

IV.10. Each Party is fully responsible for the possible consequences of publishing content in violation of the provisions of the applicable law or the rights of third parties, caused by her actions.

IV.11. It is the Advertiser’s responsibility to familiarize himself with the information provided by the Company which relates to the terms mentioned in the Listings. This information, visible on the pages of the Platform, may specify, in particular:

• technical and content requirements;
• examples of reasons why a Publisher may decline a listing;

V. LISTINGS, ORDERS EXECUTION

V.1. Placement of Orders:

V.1.1. Orders are made through the functionalities of the Platform or via other channels of communication provided by the Company.

V.1.2. The Advertiser accepts the Listing by adding the Listing found in the Platform’s Listing database to the shopping cart.

V.1.3. The Advertiser specifies the main characteristics of the ordered Products in the order form and confirms the order, according to the functionalities of the Platform or via other channels of communication provided by the Company. Before finalizing the Order, the Advertiser is obliged to confirm the correctness of the submitted Order and to declare their acceptance of it. Order placement confirmation is tantamount to the declaration of the Advertiser’s knowledge about Order placements entailing the obligation of payment.

V.1.4. The execution of orders on the Platform is subject to payment. Once an Order is Placed by the Advertiser, the respective amount is automatically deducted from his/her available balance in Credits.

V.2. Orders Execution:

V.2.1. The Advertiser may order a guest post, and/or a sitewide link, and/or a homepage link and/or an inner page link as the Listing of the Publisher might be.

V.2.2. The Company, at its sole discretion, may combine different Listings in packages

V.2.3. An Advertiser who submits content for publication to the Company should inform the Publisher in the comments of the Order about the following cases:

• if the content is not unique,
• if the content had been published before, and
• if the publication is planned

V.2.4. The terms in which each Order shall be executed are detailed in the Company’s Listing. The Company has the right to decide whether to approve or not specific Order.

V.2.5. If the Company determines that some content violates the rules of the Platform, breaks the law, or is contrary to the Publisher’s policies regarding the Media, he/she may reject the Advertiser’s order.

V.2.6. The Company has the right to reject content that is not unique and the Advertiser has not informed the Company of this in advance.

V.2.7. If the Company determines that the Advertiser does not have the rights to the attached materials, the Company has the right to reject the Advertiser’s order.

V.2.8. If the submitted content or the attached materials do not meet the Company’s requirements, the Company may reject the Advertiser’s order.

V.2.9. Upon accepting the Order, the Company is obliged to perform the activities as per the accepted Order in the timeframes specified in the Order.

V.2.10. The Company is obliged to ensure maintenance of the content on the relevant Media for the period stated and agreed in the Order. The period during which the Media space is made available for the publication of content may be reduced, without the Advertiser having the right to make any claim against the, including the reimbursement of remuneration or the claim for damages, in the event that:

• the content or its form violates the law or there was a reasonable suspicion of an infringement of the law;
• the content infringed the rights of third parties or there was a reasonable suspicion that it infringed the rights of third parties;
• the publication has been removed at the request of the Advertiser;
• the Advertiser acted knowingly to the detriment of the Company, e.g. by linking the article unnaturally;
• the Advertiser has breached the provisions of these Terms and Conditions that relate to its obligations after the date of publication;
• the removal of the article is a consequence of force majeure;
• the Company has terminated the Media whose space was the subject of the agreement and is not continuing with another Media

V.2.11. In accepting orders for the provision of Media space for the publication of guest posts, the Company shall have the opportunity to view an excerpt of the content of the guest post prior to accepting the order and downloading it for publication.

V.2.12. After the Order execution, the Company shall indicate on the Platform that the Media space has been made available and that the agreed publication has been carried out. The term “marking” in the aforementioned sense shall be understood as the Company providing the Internet address of the page of the Media on which the content has been published, in case the link is not Sitewide or Homepage, whichhas the effect of automatically notifying the Advertiser about the publication of the content.

V.2.13. Once the content has been published and marked on the Platform, the Advertiser verifies the fact that the Media has been made available and the correctness of the publication, with the Platform also having the right, but not the obligation, to carry out the verification. The verification consists of checking the compliance of the provision of the Media and the publication of the content with the agreement concluded in this respect. The verification by the Advertiser shall be made no later than 3 days after the date of marking of the publication by the Publisher. If the Advertiser fails to verify the publication of the content within 3 days of the Company’s marking of publication, the content shall be deemed to have been published correctly and the respective remuneration shall be due to the Company.

V.2.14. As the case might be, the Advertiser has the right to its final approval of the content before it is published. The Advertiser has the right to order some corrections. The corrections cannot require a significant change in the content and their number is specified by the terms of the Platform.

V.2.15. Should the Advertiser not approve the order accepted and finalized by the Publisher within 3 working days, the Order will be regarded as approved, and in consequence, the Publisher shall receive the agreed remuneration for their realization.

V.2.16. The Publisher’s failure to respond within 5 business days to an Advertiser’s comments gives the right to open a dispute where the Company will resolve it under its rules for dispute resolutions.

V.2.17. Once the content has been published and marked on the Platform, the Advertiser verifies the fact that the Media has been made available and the correctness of the publication, with the Platform also having the right, but not the obligation, to carry out the verification. The verification consists of checking the compliance of the provision of the Media and the publication of the content with the submitted Order in this respect. The verification by the Advertiser shall be made no later than 3 days after the date of marking of the publication by the Publisher. If the Advertiser fails to verify the publication of the content within 3 days of the Publisher’s marking of publication, the content shall be deemed to have been published correctly.

V.2.18. The Platform is not obliged to verify whether the content or links provided do not violate the law, either with regard to content, linking, the permissibility of publication or linking, or ownership of rights to the content and other forms of media used.

V.2.19. Once the Publisher has completed the Order and the Advertiser has confirmed his/her approval of the Order, the Publisher will receive the agreed remuneration for it minus the Platform commission. The financial terms between the Publisher and the Platform shall be governed separately.

V.2.20. Any guidelines of the Advertiser concerning the ordered Content must be specified by the Advertiser at the stage of placing the order. Any subsequent modifications made by the Advertiser may result in the rejection of the order for the preparation of the Content or in a change of the price set for the fullfilment of the order, with the Platform alone having the right to decide in this respect. It is not possible for the Advertiser to give guidelines on the length and type of Content beyond those standardized in the relevant Listing on the Platform. Such guidelines on the part of the Advertiser may also not constitute grounds for a complaint.

V.2.21. The Company is not responsible for the results of the Advertiser’s use of the Services offered by the Platform, which means in particular that it does not in any way guarantee the results in the form of an increase in the Advertiser’s revenue or guarantee the achievement of any level of turnover related to the Advertiser’s use of the Services.

VI. PAYMENTS ON THE PLATFORM

VI.1. On the Platform, Advertisers can purchase Products only with Credits.

VI.1.1. Credits are prepaid units purchased by Advertisers to use on the Platform for acquiring Products offered on the Platform. Credits are used to facilitate transactions within the Platform, allowing Advertisers to pay for Products. Credits are non-refundable and are intended solely for transactional use on the Platform.

VI.2. Acquisition and Use of Credits:

VI.2.1. Advertisers may prepay for Credits in various bundles, as specified on the Platform. These Credits can then be used to purchase Products from Company

VI.2.2. Credits are purchased at a value equal to 1 USD per Credit, a rate guaranteed by the Platform.

VI.2.3. Credits are non-refundable and cannot be exchanged for cash or withdrawn. They must be utilized on the Platform within 12 months from the date of purchase, after which they will expire and be forfeited.

VI.2.4. In case of termination of the User’s account, all accumulated Credits are lost and cannot be restored.

VI.3. Account and Usage Policies:

VI.3.1. Credits are tied to the Advertiser’s account and cannot be transferred between Advertisers or to external accounts.

VI.3.2. The Company reserves the right to modify the terms of Credits, including their usage, acquisition, and withdrawal policies. Significant changes will be communicated to the Users, and continued use of the Platform after such notifications will constitute acceptance of the new terms.

VII. FINANCIAL TERMS AND PAYMENTS

VII.1. The Advertisers shall be able to place orders only upon having sufficient credits in their account.

VII.2. Credits may be obtained by making a deposit using one of the following methods:

• Bank transfer to the corporate account of the Platform;
• PayPal transfer to the corporate account of the Platform;
• Credit/debit cards;
• Conversion of Commissions into Credits, at the discretion of the Company;
• other channels provided by the Company

VII.3. Deposits can be made solely from the Advertiser’s own account

VII.4. The Advertiser declares and agrees that once a deposit is made via one of the methods, mentioned in Art. VII.2., and the deposit is exchanged to its equivalent in Credits plus any additional bonuses, the Advertiser will not be able to further exchange it back to fiat currency and/or withdraw it.

VII.5. All prices in the Listings on the Platform are net prices, excluding the VAT.

VII.6. In the event of a change in the Commission fee on the Platform, the price quoted at the time of the Order shall apply to the transaction in question.

VII.7. An invoice for each deposit is issued immediately by the Company and sent to the Advertiser. Except when USD Earnings are exchanged for Credits – then the parties agree that there’s no transaction and no invoice should be issued.

VII.8. The Advertiser is forbidden to pay remuneration directly to the Publisher, all payments must be executed via the Platform or through other channels provided by the Company.

VII.9. Modification of commissions within the system will not require the Publishers and/or the Advertisers to be informed.

VII.10. The terms of USD Earnings shall be determined solely by the Company.

VII.11. The Advertiser authorizes the Platform to administer invoices in electronic form without the recipient’s signature and to deliver them via e-mail and/or via the functionality of the Platform.

VII.12. In special situations, the Platform reserves the right to charge additional fees for non-standard activities, even if these are not provided for in the Platform if they are the fault of the Advertiser or were carried out at the request of the Advertiser.

VIII. REFUNDS

VIII.1. Refunds are possible in a case-by-case scenario. If such a refund shall be performed, the respective amount will be returned to the account of the Advertiser in the form of credits.

VIII.2. Refund requests shall be made to the following email: hello@meup.com.

IX. STATISTICS

Reports rendered to the Users as a part of the service will include information regarding the deposits made, the Orders, and other available data on the Platform but will not provide information regarding specific SEO and sales metrics. The Platform guarantees no specific results.

X. TERMINATION OF RELATIONSHIP

X.1. The User has the right to terminate the agreement at any time. This can be performed by submitting an appropriate statement via e-mail.

X.2. The Company shall have the right to delete the User’s account on the Platform and to terminate the respective agreements concluded with the User. The deletion of the User’s account shall not cause the deletion of the order history and accounting history of the User’s account, which the Platform shall retain for a period corresponding to the retention period applicable to the stored data.

X.3. In any case of deletion of the User’s account, the agreement concluded with the User under these Terms and Conditions shall be terminated with immediate effect without any separate declaration.

X.4. The User’s account might be deleted/suspended at the sole discretion of the Company. The Company is not obliged to provide any reasoning for its decision to delete an account.

X.5. For the User to continue using the Services of the Platform, he/she shall cease and amend all violations as per the previous article. Even after the violations are amended, it is at the sole discretion of the Platform to decide whether to grant permission to the Publisher to operate again.

XI. PERSONAL DATA

XI.1. The User’s data shall be used solely for the intended purpose for which they had been provided, and the Platform undertakes not to disclose them to third parties, other than to other Users regarding the provided Services unless generally binding regulations provide otherwise.

XI.2. Detailed information on the principles of processing and protection of personal data can be found in the Privacy Policy, available on the Platform.

XII. INTELLECTUAL PROPERTY

XII.1. Publication of content prepared by the Company or its agents for an Advertiser does not equal the acquisition of any rights to the content by the Advertiser.

XII.2. The Advertiser declares that he/she owns all copyrights to the materials provided to the Company for the purpose of completing the Order.

XII.3. The Advertiser declares that the performance of the Product does not constitute an infringement of third parties’ rights and that it is allowed under generally applicable law.

XII.4. In the event of a claim by a third party in respect of its copyrights, the Company shall be entitled to suspend or cancel the publication containing the disputed content. The Advertiser shall not be entitled to any compensation or refund for this particular Order.

XII.5. As soon as the Advertiser submits the materials necessary to complete an Order, the Advertiser grants the Company and its agents a non-exclusive, time- and territorially unlimited license to use the submitted materials for the purposes specified in the Listing and the Order form.

XII.6. The Company has the right to use the User’s logo, nickname, name of social media accounts, company name, and website addresses to have them placed on the Platform and in promotional materials with the information that they are Advertisers who use the Platform.

XII.7. All rights of intellectual or other property are owned by the Company and no clause and/or actions may be regarded as transferring these rights unless specifically agreed so by the Company.

XIII. CONFIDENTIAL INFORMATION

XIII.1. Each Party shall treat as confidential all information obtained as a result of, or in connection with, entering into or performing the Services which relates to (a) the provisions of this Agreement, (b) the confidential information regarding Listings and/or Orders and/or the Platform or (c) the other Party. All the Parties are required to keep the following confidential, where the listing is not exhaustive: the content of the Listings, the data of other Users, and the prices, all of which are invisible to persons outside the Platform.

XIII.2. The confidentiality obligation takes effect when the Publisher gets access to confidential information and shall remain in effect for 5 years after the termination of the relations between the Publisher and the Company.

XIII.3. Notwithstanding the above, either Party shall be entitled to disclose any such confidential information (i) as required by applicable law or regulation or pursuant to an order by a court of competent jurisdiction or governmental authority, (ii) as required by any securities exchange or regulatory authority to which the Party is subject, (iii) with the prior written consent of the other Party, or (iv) to enforce any right or comply with any obligation under the T&C.

XIV. COMPLAINTS

XIV.1. Complaints about the Service should be made by email to: hello@meup.com or by contacting the User’s dedicated account manager on the Platform.

XIV.2. The complaint should include at least: the date and time of the event that is the subject of the complaint, the e-mail address of the complainant and a brief description of the objections raised.

XIV.3. Complaints will be considered within 14 days of receipt, in order of date of receipt.

XIV.4. If it is not possible to meet the aforementioned deadline, the Platform shall inform the person lodging the complaint, stating the reason for the extension of the deadline, as well as the expected time for responding.

XIV.5. The person making the complaint will be informed of the handling of the complaint by e-mail, to the e-mail address provided in the complaint.

XIV.6. In the event of non-performance of the order related to the provision of media space, content publication timelines or content quality, the Advertiser must submit a formal complaint to the Company via the Platform or at the following email address: hello@meup.com The complaint must describe in detail the nature of the noncompliance and how the Company’s performance does not comply with the Order or the terms of the Contract.

XIV.7. The Company should review the complaint. If the Company determines that there is non-compliance with the Order or the terms of the Contract, the Company shall remedy the non-compliance within 20 days after review of the complaint,

XIV.8. If the non-compliance cannot be rectified within the said period, the Company shall refund the Advertiser the value of the Order.

XV. INDEMNIFICATION

XV.1. The Services provided come with no guarantee of success, and therefore, all numbers, figures, and claims are estimates and approximations.

XV.2. The Service may contain links to third-party websites or services that are not owned or controlled by the Platform. MeUp assumes responsibility only for the content, privacy policies, or practices of third-party websites, over which it has control. The Platform will not and cannot censor or edit the content of those third-party sites. By using the Service, you explicitly relieve MeUp from any liability arising from any third-party website, which is not related to or under the Company’s control.

XV.3. The user of the Platform assumes full responsibility for all operations performed by him/her on the website. You may not use it for any illegal purpose, and your publications must not violate the laws of the country in which you are located, including copyright law.

XV.4. Users are solely responsible for the risks associated with obtaining results (reactions to information material, amount of traffic, content of comments, hyperlinks) by placing information material through the Platform on third-party sites.

XV.5. The Platform is also not responsible for the consequences of posting articles and hyperlinks on third-party web resources and does not guarantee any results in search engine promotion and traffic reception. It is your responsibility to select the websites and evaluate their impact on your website.

XV.6. SEO link indexing, ranking or rise in SERPs are NOT guaranteed under ANY condition. It is common for search engines to analyze a large number of ranking factors and due to this the Platform cannot control every aspect of yours or a third-party SEO or the results

XV.7. The User is responsible for any changes made to his/her site that could conflict with any service ordered or provided at the Platform. Changes in site structure or Content can affect SEO results.

XV.8. You understand that when using the Service, you will be exposed to Content from a variety of sources and that the Platform is not responsible for the accuracy, usefulness, safety, or intellectual property rights of or relating to such Content. You further understand and acknowledge that you may be exposed to Content that is inaccurate, offensive, indecent, or objectionable, and you agree to waive, and hereby do waive, any legal or equitable rights or remedies you have or may have against the Platform with respect thereto, and, to the extent permitted by applicable law, agree to indemnify the Platform, its owners, operators, affiliates, licensors, and licensees to the fullest extent allowed by law regarding all matters related to your use of the Service.

XV.9. In case the content gets removed before the expiration of the agreed time as per the Order, the Company will reimburse the Advertiser proportionately for the discrepancy between the actual time the content lasted and the agreed time. The Advertiser understands and agrees that it is eligible for such reimbursement only if the Company is informed immediately at the time of such discrepancy.

XVI. LIABILITY

XVI.1. In no event will the Company be liable for any loss or damage, including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of or in connection with any use of this Service or any of the offered Products. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

XVI.2. The Company shall in any case be liable for the legality of the content provided on the Platform

XVI.3. The Company’s liability shall in any case be limited to the value of the order.

XVI.4. The Advertiser ensures that the content submitted for publication complies with the law, both with regard to its content and acceptability of publication, as well as that the Advertiser will own the rights to the content and other forms of media used (photographs, graphics, etc.). The Company is not obliged to verify that the content provided (including the consequences of its subsequent publication) does not infringe the law, both with regard to their content, admissibility of publication and the possession by the advertiser of rights (in particular copyright) to the content and other forms of media used (photographs, graphics, etc.). The Platform is not responsible for the possible consequences of publishing content in violation of the provisions of the applicable law.

XVI.5. The preceding clause applies especially to sensitive niches such as but not limited to: gambling, alcoholic beverages and tobacco products, psychoactive substances, narcotics, medicines and other pharmaceuticals, services for the sale, purchase or mediation of the sale or purchase of cells, tissues and organs, medical services, services of lawyers, solicitors, notaries and other professional groups covered by the advertising ban. If such a violation is noticed by the Company or it is made to its attention by the respective regulatory bodies, the Company can terminate the account of the Advertiser as per the regulations of Part XII as well as any other measures in order to stop the violation.

XVI.6. The Company is responsible for the legality of its listings according to the laws and regulations of its respective country.

XVI.7. The Company is not responsible for the content, factual value and accuracy of the facts contained within the content submitted for publication by Advertisers.

XVI.8. The Company is not responsible for the effects of the use of the Services offered by the Platform, which means, in particular, that the Platform in no way guarantees the achievement of any effects for the Users such as revenue, turnover, media presence, SEO metrics, etc., where the enumeration is not exhaustive.

XVI.9. Each Party shall be liable for any breach of the Terms and Conditions as well as for the non-performance or improper performance of any agreement entered into under the Terms and Conditions, caused by its actions

XVI.10. In the event that any civil, enforcement, criminal or administrative proceedings are instituted against the Company as a result of the Platform’s performance of its obligations under the Agreements, as a result of any false or incomplete statements by the Advertiser or as a result of any breach of the law by the Advertiser, or any claims are made against the Company on this account, the Advertiser undertakes to provide the Company, at its expense, with the necessary assistance to dismiss the claims or allegations made against the Company. In addition, the Advertiser undertakes to compensate the Company for any damage suffered by the Company in connection with any proceedings brought against the Company or in connection with any claims or allegations made against the Platform, i.e. to settle legitimate claims made by third parties (subject to their being awarded by a competent court with a final judgment), to reimburse the equivalent of any documented penalties or fines actually paid by the Company to the Company and to cover the costs of legal assistance incurred by the Company.

XVI.11. In the event that the Platform contains any reference to content on other websites, such content should not be regarded as an expression of the Company’s position with regard to the matters to which such content refers. The Company is not responsible for such content or for the content of websites to which the Platform links and to which the Company is not related or are not under the Company’s control.

XVI.12. If a third party contacts the Company claiming that content or links published or sold through the Platform are damaging the reputation of its website, the Company may assist with the removal of the content or link in question by contacting the relevant Publisher. The Company provides assistance after receiving convincing evidence that the third party is the owner of the relevant website. The Company does not guarantee the removal of the content and accepts no responsibility for any consequences arising from its publication.

XVII. FINAL PROVISIONS

XVII.1. As part of the provision of the Platform Services, the Company is exclusively authorized to carry out settlements relating to contracts with Advertisers concluded via the Platform.

XVII.2. All disputes arising out of or relating to these General Terms and Conditions, including disputes arising out of or relating to their interpretation, invalidity, performance or termination, as well as disputes to fill gaps in the same or adapt them to newly arising circumstances, shall be allowed by the Arbitration Court at the Bulgarian Chamber of Commerce and Industry in accordance with its Rules for cases based on arbitration agreements and according to Bulgarian legislation.